Case Study: Thermomix boosts Quebec sales and leads with VIBRANT Marketing

Thermomix drives 130% MoM sales with VIBRANT Marketing

Thermomix, a global kitchen appliance brand, faced the challenge of integrating its high-end product into the Quebec market despite being sold only online, having limited brand awareness, and a high price point. The vendor, VIBRANT Marketing, was tasked with demonstrating the appliance's versatility and productivity to Quebecers.

VIBRANT Marketing created a microsite to centralize lead generation and collaborated with the influential Quebec culinary blog Trois fois par jour. This included a targeted paid media campaign to recruit new consultants and an authentic product review video. The solution delivered significant results for Thermomix, including a 130% month-over-month sales increase and 176% higher than targeted sales. The campaign also generated 853K impressions, 115 demonstration leads, and 88 recruitment leads resulting in 22 hires.

Thermomix