Case Study: Spotify boosts student premium subscriptions with VIBRANT Marketing

Spotify increases student premium subscriptions 35% with VIBRANT Marketing

The customer, Spotify, faced the challenge of low awareness and stalled growth for its Student Premium plan among Canadian students. Over an eight-week period, they tasked VIBRANT Marketing with boosting their campus presence and re-engaging this key audience to drive new subscriptions.

VIBRANT Marketing implemented a multi-faceted campus campaign that included a 16-stop truck tour with live DJs, a team of student brand ambassadors, and curated playlists. This solution successfully increased brand love and plan awareness, ultimately driving a 35% increase in student premium subscriptions, which equated to 23,234 new subscribers for Spotify.

Spotify