Case Study: Somersby Farmers Market achieves consumer engagement and brand reach with VIBRANT Marketing

Somersby Farmers Market reaches 92,000,000 impressions with VIBRANT Marketing

VIBRANT Marketing was engaged by Somersby Farmers Market to launch their new Canadian product and flavors through mass sampling experiences at summer festivals across Canada. The primary objectives were to drive consumer trial in retail and on-premise locations. This initial plan was put on hold due to the COVID-19 pandemic, creating a significant challenge for achieving the brand's 2020 goals.

VIBRANT created an innovative solution called "Gym au soleil," a free outdoor gym that allowed visitors to complete workouts while enjoying the sunshine. Partnering with Energie Cardio and local celebrities, the activation directed participants to a microsite to register for classes. The program was highly successful, hosting 583 on-site participants and allowing brand ambassadors to interact with over 2,300 visitors. The overall campaign achieved more than 92 million impressions. Furthermore, VIBRANT's strategy included significant community support, including donating over $10,000 to The Stop Community Centre to help provide food to those in need.

Somersby Farmers Market