Case Study: Sleeman engages fans and delivers a VIP speakeasy experience with VIBRANT Marketing

Sleeman engages fans with VIBRANT Marketing through a Speakeasy contest that drew 50,000+ entries

Sleeman, a brewing company, engaged VIBRANT Marketing to support and execute the "Sleeman Speakeasy" campaign. The challenge involved creating a contest platform for social networks and in-store entries, followed by the production of a unique event for 32 VIP winners and major accounts customers from across the country.

VIBRANT Marketing created an immersive prohibition-era event for the winners. The solution included transport in vintage cars, a secret password for entry, and an evening featuring burlesque dancers, casino games, a barber, and live musical performances. The contest was highly successful, receiving over 50,000 entries across two years. VIBRANT delivered an exceptional experience that engaged fans and celebrated the brand's history.

Sleeman