Case Study: Saldo Wines boosts brand awareness with VIBRANT Marketing's SALDO Collective pop-up experience

Saldo Wines attracts 1,700 visitors in 3 weeks with VIBRANT Marketing

The customer, Saldo Wines (Saldo Collective), sought to make its wine tasting experience accessible beyond Napa and introduce its brand to a wider urban audience. VIBRANT Marketing was engaged to conceptualize and execute a pop-up experience that would bring the brand's ethos to life.

VIBRANT Marketing designed and produced a three-week pop-up in Washington, DC, featuring a cozy branded lounge for tastings hosted by sommeliers and a calendar of workshops. The solution successfully attracted 1,700 people for tastings and nearly 120 workshop sign-ups. The event also generated new wine club memberships and received positive feedback from locals and influencers, significantly boosting brand introduction and engagement.

Saldo Wines (saldo Collective)