Case Study: Peroni Nastro Azzurro boosts brand buzz with VIBRANT Marketing's LE PADDOCK 2023

Peroni Nastro Azzurro boosts event attendance 367% with VIBRANT Marketing

Peroni Nastro Azzurro once again partnered with VIBRANT Marketing to create a premium event around the Canadian Grand Prix. Their challenge was to generate mass sampling and significant brand awareness for their Peroni Nastro Azzurro 0.0% non-alcoholic beer by activating their sponsorship with the Aston Martin Aramco Cognizant Formula One team.

VIBRANT Marketing created an immersive pop-up experience called LE PADDOCK, which featured an Aston Martin Formula One car and a gallery of racing-related activities. The solution led to over 20,000 visitors, a 367% increase in attendance, and 11,000 samples served, which was a 277% annual increase. VIBRANT successfully generated immense buzz and achieved the client's sampling and awareness goals.

Peroni Nastro Azzurro