Case Study: Pendopharm breaks the hemorrhoid taboo with VIBRANT Marketing

Pendopharm generates 5.3 million unique impressions with VIBRANT Marketing

The customer Pendopharm engaged VIBRANT Marketing to create an innovative campaign for its new oral hemorrhoid treatment. The challenge was to break the taboo around the condition and promote the product's unique selling proposition—that hemorrhoids can be treated anywhere—to encourage product testing.

VIBRANT Marketing executed an integrated campaign featuring a record-breaking slackline stunt over Old Montreal. This generated unique content for a microsite, a Facebook page, and a PR campaign. The results for Pendopharm included 5,000 microsite visitors with a 5% coupon download rate, over 570,000 social media impressions, and exceptional organic media coverage totaling 5.3 million unique impressions.

Pendopharm