Case Study: National Bank enhances the Illumi experience with VIBRANT Marketing’s NB Express

National Bank engages 41,000 visitors with VIBRANT Marketing at Illumi

The customer, a national bank, partnered with VIBRANT Marketing to develop a positive activation during the Illumi light festival. Their challenge was to enhance the experience for families attending the event and to have a meaningful impact as the official sponsor of the first weekend.

VIBRANT Marketing created the NB Express, a magical train that transported children directly to the event's North Pole exhibit, saving them a long walk. This solution provided a comfortable and memorable brand experience. The results were significant, with 41,000 visitors seeing the train and 2,552 people boarding it. Passengers spent an average of 28 minutes with the brand, and nearly 60% stated they would consider becoming customers of the national bank, demonstrating a strong positive impact generated by VIBRANT Marketing.

National Bank