Case Study: National Bank engages festivalgoers with NB Arcade by VIBRANT Marketing

National Bank drives 11,150 arcade games played with VIBRANT Marketing

The customer, National Bank, partnered with VIBRANT Marketing to enhance its sponsorship at Igloofest. Their challenge was to create a positive impact on festivalgoers by designing a playful and surprising social engagement context that aligned with the bank's new "It’s human to ask questions" positioning and appealed to millennials.

VIBRANT Marketing created the NB Arcade, a warm, vintage-inspired space featuring free classic arcade games. This solution facilitated friendly challenges where winners earned stamps for useful gifts. The results were highly successful, with the NB Arcade proclaimed the favorite experience for millennials at the 2020 festival. VIBRANT Marketing delivered 8,250 interactions, nearly 5,500 visitors, and 11,150 games played.

National Bank