Case Study: National Bank boosts Quebec awareness with VIBRANT Marketing's Santa's Adventure

National Bank delights Quebecers with VIBRANT Marketing’s 24,000-sleigh-ride experience

The customer, National Bank, wanted to leverage its sponsorship of Illumi to increase brand awareness in parts of Quebec by providing a magical experience. VIBRANT Marketing addressed this challenge by creating an immersive event.

VIBRANT Marketing transformed a container into a Santa's sleigh ride experience, complete with a large screen and real motion sensations. This solution resulted in 2,914 rides given to approximately 24,000 people, with over 99% of participants loving the experience. Roughly 30% of riders also participated in a contest, further extending campaign engagement.

National Bank