Case Study: National Bank boosts tennis visibility and fan engagement with VIBRANT Marketing

National Bank boosts tennis visibility on-site with VIBRANT Marketing, reaching TV coverage

National Bank worked with VIBRANT Marketing to create a strategic activation for its partnership with Tennis Canada at the 2023 National Bank Open. The challenge was to raise the bank's profile, strengthen its association with tennis, and enhance the overall fan experience at the tournaments in Montreal and Toronto.

VIBRANT Marketing developed an immersive experience called the National Bank Yard, which featured an oversized red umpire’s chair and a maze made of tennis balls. The activation was a resounding success, significantly increasing National Bank's on-site visibility and reinforcing its close association with tennis. The giant umpire’s chair provided a major visual impact that was even captured in television coverage, successfully anchoring the bank within the Canadian tennis world.

National Bank