Case Study: National Bank boosts engagement and leads with VIBRANT Marketing's NB Lab experience

National Bank boosts on-site interaction by 47% with VIBRANT Marketing

The customer, National Bank, partnered with VIBRANT Marketing to create a memorable public experience at the Rogers Cup. Their challenge was to demonstrate the bank's bold and disruptive side, generate qualified leads, and get the public to think about the bank of tomorrow and new technologies.

VIBRANT Marketing created an immersive experience called the NB Lab, which featured eye tracking and motion detection labs for visitors to explore. This solution led to a significant measurable impact: a 47% increase in on-site customer interactions, a 43% rise in contest registrations, and visitors spent an average of eight minutes inside the lab.

National Bank