Case Study: La Ronde Doubles Recruitment Applications with VIBRANT Marketing

La Ronde doubles recruitment applications in 4 months with VIBRANT Marketing

The customer, La Ronde, an amusement park in Quebec, faced significant post-pandemic recruitment challenges for its seasonal staff. To recruit enough young people for the summer and fall seasons, they partnered with VIBRANT Marketing.

VIBRANT Marketing created a recruitment campaign featuring interview-style videos of real employees filmed in their work environment. This solution, posted to social media, resulted in La Ronde receiving over 1,000 applications, doubling its initial target. One video garnered over 1 million views, and the park successfully met its hiring objectives for the 2023 season.

La Ronde