Case Study: Kim Crawford Wines boosts brand awareness and festival engagement with VIBRANT Marketing

Kim Crawford Wines drives $140,000+ in retail sales with VIBRANT Marketing

Kim Crawford Wines hired VIBRANT Marketing to increase brand awareness and affinity at the Coachella festival. The challenge was to create a unique activation space that would allow festivalgoers to relax and engage with the brand, ultimately promoting its four main wine varieties and its Amazingly You campaign.

VIBRANT Marketing created the "Wine Down Oasis" experience, an activation split into four distinct areas themed around each wine varietal. The solution featured interactive and rejuvenating elements like photo moments and aromatherapy. This approach resulted in over 8,000 engagements and generated more than $140,000 in retail sales, successfully achieving significant brand exposure for Kim Crawford Wines.

Kim Crawford Wines