Case Study: Hudson’s Bay spreads holiday cheer with VIBRANT Marketing’s Virtual Santa experience

Hudson’s Bay connects 700 kids with Santa in 12 days with VIBRANT Marketing

Hudson's Bay faced the challenge of maintaining its cherished holiday tradition of Santa visits during the 2020 pandemic, when physical distancing made in-person interactions impossible. The goal was to keep Santa connected with children in a safe and meaningful way. VIBRANT Marketing provided a solution through a virtual experience.

VIBRANT Marketing created a Virtual Santa program, bringing the North Pole to life with a digital workshop featuring Hudson’s Bay branding. The solution included live virtual visits where Santa could interact with children and take a digital photo, which was later sent to families along with an online voucher. The program was a major success, with Santa seeing over 700 kids from nearly 500 families over 12 days. This allowed Hudson’s Bay to spread Christmas cheer safely and maintain a beloved tradition during a difficult time.

Hudson’s Bay