Case Study: Fruitz boosts Quebec brand visibility and user growth with VIBRANT Marketing

Fruitz drives 550+ pop-up visits with VIBRANT Marketing

Fruitz, a rapidly expanding dating app aiming to revolutionize online dating for Gen Z, sought to fuel its growth in Quebec. The company engaged VIBRANT Marketing to orchestrate a memorable winter event to elevate brand visibility, drive user acquisition, and expand its social media community in the local market.

VIBRANT Marketing created a retro-themed pop-up event in collaboration with vintage store Le Ninety. The solution included a styling service, a tattoo artist, a DJ, a conference, and a professional photographer for profile pictures. The event was a huge hit, attracting over 550 visitors and exceeding its styling participation objective by 130%. VIBRANT also organized a pre-event for influencers, which drove significant online visibility and attendance.

Fruitz