Case Study: Fever-Tree drives safe consumer engagement and charity donations with VIBRANT Marketing’s Winter Dining Dome

Fever-Tree drives 1,238 cocktails and 332 dome reservations with VIBRANT Marketing

The customer Fever-Tree faced the challenge of safely reaching consumers with product sampling during the COVID-19 pandemic, when traditional in-person activations were not possible. VIBRANT Marketing provided a solution to this marketing challenge.

VIBRANT Marketing created the Fever-Tree Winter Dining Dome in partnership with the Fairmont Chateau Whistler. This solution resulted in 332 dome reservations and the sale of 1,238 Fever-Tree cocktails, leading to a $1,570 donation to Tree Canada for national reforestation efforts. The campaign successfully drove engagement, with 70% of patrons coming from online and marketing outreach.

Fever-Tree