Case Study: Diageo Delivers a Seamless Hybrid World Class Canada Finals with VIBRANT Marketing

Diageo delivers a 3-day hybrid World Class Canada event with VIBRANT Marketing

Diageo faced the challenge of executing its prestigious World Class Canada bartending competition in Spring 2021 amidst pandemic restrictions that limited on-site staff and eliminated live audiences. The company needed to ensure the event proceeded safely and smoothly while still creating an atmosphere worthy of the occasion. VIBRANT Marketing was tasked with helping Diageo navigate these obstacles.

VIBRANT Marketing created a hybrid event by live streaming the challenges and coordinating all travel logistics for contestants and judges, including flights, accommodations, and COVID testing. The solution included supplying branded bars and backdrops for the live stream. The effort resulted in a seamless 3-day event where contestants performed live for judges and over 5,500 consumers tuned in remotely via Facebook Live. VIBRANT's expertise successfully transcended the hurdles posed by the pandemic.

Diageo