Case Study: Diageo Canada boosts brand awareness and engagement with VIBRANT Marketing's Guinness Café Pop-Up

Diageo Canada drives 15k+ consumer engagements with VIBRANT Marketing

Diageo Canada sought to generate brand relevancy and awareness for its new Guinness Nitro Cold Brew Coffee Beer. Their challenge was to educate consumers and bring something unique to downtown Toronto. They engaged VIBRANT Marketing to create a platform to achieve this.

VIBRANT developed and delivered a neighborhood-focused pop-up café featuring multiple engagement zones for brand education and product trials. The activation included a commissioned mural and a thoughtfully designed interior space. The results were highly successful, with VIBRANT reporting over 15,000 consumer engagements, 5,500+ product samples distributed, and an average dwell time of over 10 minutes. The campaign also garnered millions of impressions through out-of-home and social media reach.

Diageo Canada