Case Study: Coppertone reaches outdoor consumers with VIBRANT Marketing’s Gym au Soleil activation

Coppertone reaches 92 million impressions with VIBRANT Marketing

Coppertone faced the challenge of reaching consumers in relevant outdoor settings to promote sunscreen usage, especially after Canadians had spent winter in COVID-19 lockdowns. The goal was to create a engaging and safe experience that capitalized on the desire to enjoy the summer weather. VIBRANT Marketing was tasked with developing this solution.

VIBRANT Marketing's solution was to create the Gym au Soleil, a free outdoor gym where visitors could register for virtual workout classes and then receive discounts on Coppertone Sport products. This activation generated over 92 million impressions, directly engaged 583 on-site participants, and saw brand ambassadors interact with more than 2,300 visitors. The campaign successfully associated the Coppertone brand with an active, healthy outdoor lifestyle.

Coppertone