Case Study: Collégial international Sainte-Anne boosts college registrations with VIBRANT Marketing

Collégial international Sainte-Anne boosts registrations with VIBRANT Marketing and 5 bi-weekly capsules

The customer, Collégial international Sainte-Anne, faced challenges with low brand awareness and participation rates for its college-level program, needing to distinguish itself within the larger Sainte-Anne family of schools. VIBRANT Marketing was mandated to conduct a brand audit and develop a marketing plan to address these issues.

VIBRANT Marketing's solution was to create a bilingual web series focused on the college's "5C" educational approach, featuring students and teachers. This resulted in the college's best year for registrations in 2020, with the creation of five bi-weekly capsules and promotional videos that were shared on social media and by influencers, successfully driving traffic to open house events.

Collégial international Sainte-Anne