Case Study: Cascades delights 15,000+ families with VIBRANT Marketing’s Family Days

Cascades reaches 15,000 families with VIBRANT Marketing

Cascades, a paper products brand, faced the challenge of strategically positioning its Fluff & Tuff line to support modern families in their daily lives. VIBRANT Marketing was mandated to help the brand achieve this goal in the second year of its relaunch.

VIBRANT Marketing created the Cascades Fluff & Tuff “Family Days” events, offering families exclusive benefits like clean washroom services, VIP passes, and mascot appearances at popular Quebec outings. This solution successfully engaged over 15,000 families, added more than 4,000 new subscribers to the mailing list, and generated significant positive interaction. VIBRANT's attention to detail, such as providing stroller parking, made a substantial difference for attendees.

Cascades