Case Study: Carlsberg wins back urban Toronto with VIBRANT Marketing

Carlsberg wins back Toronto streets with VIBRANT Marketing and 1.5 million earned impressions

Carlsberg, the Canadian importer of Kronenbourg 1664 beer, faced the challenge of winning back urban consumers in Toronto and re-establishing the brand in the market. They engaged VIBRANT Marketing to develop a campaign to connect with customers and make Kronenbourg 1664 the most talked-about import beer in the city.

VIBRANT Marketing's solution was Project 1664, a 360-campaign centered around a free pop-up creative hub for local artists and businesses. Supported by a community ambassador and a local taste guide, the campaign generated significant results: 30 hosted events, 1.5 million earned media impressions, and over 5,000 pints distributed. VIBRANT achieved an organic social reach of 265,000 and increased purchase intent to 83%, also generating 9 new account leads.

Carlsberg