Case Study: Carlsberg boosts restaurant foot traffic and sales with VIBRANT Marketing’s Good To Be Back campaign

Carlsberg drives 16K E-Cards and 104% KPI with VIBRANT Marketing

The customer, Carlsberg, faced the challenge of supporting Canada's restaurant and bar industry, which was severely impacted by the COVID-19 pandemic. They needed a safe way to rally Canadians to support these businesses while also promoting their own products. VIBRANT Marketing was engaged to develop a solution.

VIBRANT Marketing launched the Good To Be Back program, which included a microsite where consumers could send e-cards to friends to meet for an appetizer paid for by Carlsberg. This solution drove significant traffic, resulting in over 16,000 e-cards sent and more than 11.8 million total impressions, exceeding its key performance indicator by 104%. The program by VIBRANT successfully provided the foot traffic needed to bolster sales for on-premise accounts.

Carlsberg