Case Study: Arterra Wines drives festival engagement with VIBRANT Marketing

Arterra Wines drives 30,000 on-site impressions at Toronto Festival of Beer with VIBRANT Marketing

The customer, Arterra Wines, faced the challenge of launching their new Wine In a Can products, Bodacious and Naked Grape, to a female demographic. They partnered with VIBRANT Marketing to create a strategy that would place these wine alternatives directly in front of consumers actively seeking options other than beer.

VIBRANT Marketing implemented a solution by creating a prominent, multi-feature activation at the Toronto Festival of Beer, where they held exclusivity in the wine category. The results were highly successful, generating over 30,000 on-site impressions and distributing more than 12,000 samples. The activation achieved an average engagement time of over nine minutes and received incredibly positive consumer feedback, ultimately driving purchase intent in-store.

Arterra Wines