Case Study: Andrew Peller Limited creates standout holiday gift packs with VIBRANT Marketing

Andrew Peller Limited creates 80,000 holiday packs with VIBRANT Marketing

Andrew Peller Limited, a popular Canadian beverage producer, needed unique and eye-catching holiday gift packs to help their brands stand out on retail shelves for the 2021 season. They engaged VIBRANT Marketing to provide a design-driven packaging solution that would be aligned with the holiday theme and include exciting value additions.

VIBRANT Marketing collaborated closely with the client to ideate and design six unique holiday gift packs for the Trius, Wayne Gretzky, and PJ’s Original Cream brands. The solution was a major success, resulting in the production of over 80,000 packs that were distributed across Canada through multiple provincial liquor boards, grocery channels, and e-commerce platforms. VIBRANT provided an all-in-one service from ideation to seamless fulfillment, delivering a numerically and aesthetically pleasing result for the holiday season.

Andrew Peller Limited