Case Study: 1664 Blanc boosts winter trial and holiday awareness with VIBRANT Marketing

1664 Blanc drives 10,080 bottle trials with VIBRANT Marketing

The customer, 1664 Blanc, tasked VIBRANT Marketing with increasing awareness and trial of its product during the winter holiday season amidst COVID-19 lockdowns in Toronto. The challenge was to bring holiday cheer to the city's residents in a safe and engaging way.

VIBRANT Marketing deployed a branded truck tour with a holiday workshop for creating customized bottles and partnered with a French restaurant for patio sampling. The results were highly successful, generating over 100,000 impressions and distributing 10,080 bottles. The campaign significantly exceeded its KPIs, achieving 120% of its goal for bottle customization and 136% of its sampling target at the Christmas Market. VIBRANT's activation became a sought-after event and was featured in Strategy Magazine.

1664 Blanc