Case Study: 1664 Atelier drives at-home culinary engagement with VIBRANT Marketing

1664 Atelier boosts engagement to a 38% VCR with VIBRANT Marketing

The customer, 1664 Atelier, faced the challenge of connecting with consumers in a meaningful way during the 2020 pandemic, as traditional social gatherings and experiential marketing were no longer viable. VIBRANT Marketing was tasked with finding a way to reach people who were prioritizing new at-home hobbies and experiences.

VIBRANT Marketing's solution was to create a digital culinary masterclass experience hosted by renowned chefs, providing valuable content and original recipes. The campaign successfully surpassed its benchmarks, achieving a 38% video completion rate and driving over 4,000 users to a custom microsite, effectively reaching 65% of its target audience.

1664 Atelier