Case Study: Claire’s boosts engagement and conversions with Vibetrace Digital Assistant

Digital Assistant helped Claire’s build a seamless user experience, increase engagement and boost conversions

Vibetrace partnered with Claire’s, a popular international retailer of jewelry and accessories, to address their challenge with high bounce rates on key website pages, particularly the basket and checkout. The brand sought to improve the overall onsite experience and keep visitors engaged to ultimately boost conversions.

The solution implemented was Vibetrace's Digital Assistant, which was deployed on the basket, checkout, and ear piercing pages. This tool used dynamic discounts and promotional messaging to interact with users. The strategy was highly successful, yielding a significant uplift in engagement with over 30,000 clicks and an increase in the average order value to £25.68. Vibetrace helped Claire's achieve an 83% uplift in engagement and a 3.3x uplift in attributed sales.

Claire’s

Ebonie Logan

Global Affiliate Partnership Manager