Case Study: Cervera increases conversion rate and average order value with Vibetrace Digital Assistant and Behavioural Email

Cervera increases conversion rate and AOV using Digital Assistant and Behavioural Email

Cervera, a Swedish retailer with 72 stores specializing in home and kitchenware, faced a significant challenge with high cart abandonment rates on their website. Despite being pleased with their site traffic, their team sought to increase conversions, particularly on the checkout page. They partnered with Vibetrace to address this issue.

Vibetrace implemented its Digital Assistant and a behavioural email remarketing solution. The Digital Assistant engaged abandoning visitors with targeted messaging and AI product recommendations, while the automated emails sent personalized abandoned cart reminders. This solution from Vibetrace led to a measurable impact: an 8% conversion rate when the Digital Assistant was shown, a 12% higher average order value, and a strong sales-per-email ratio of 1:10.

Cervera