Case Study: Multi-brand Enterprise Specialty Apparel Retailer achieves 40X ROI with Vibes

Vibes Drives 40X ROI for Specialty Apparel Retailer

Multi-brand Enterprise Specialty Apparel Retailer faced a challenge with low email engagement and limited reach through its mobile app, making it difficult to connect with more consumers at scale. To expand digital reach and engage customers on preferred mobile channels, the retailer turned to Vibes and its mobile engagement platform for help.

Vibes implemented a multichannel mobile messaging strategy across SMS, MMS, Mobile Wallet, and in-app push, supported by flexible APIs for SMS acquisition and automated messages like abandoned cart reminders and password recovery. The program helped the retailer reach more than 3.5M SMS subscribers and over 1.25M active push users, driving $32M in annual mobile-attributed revenue and delivering a 40X ROI.