Case Study: Lettuce Entertain You Restaurants achieves SMS and MMS success with Vibes

Vibes’ “Best in Class” Tier 1 Aggregation and Hands-On Expertise Drives SMS & MMS Success for Lettuce Entertain You Restaurants

Lettuce Entertain You Restaurants, a family-owned group with more than 60 brands and 130 restaurants, needed a better way to scale its early SMS efforts while avoiding sending, delivery, and compliance problems. After seeing strong guest loyalty from opt-in text programs, the company sought a best-in-class platform and chose Vibes mobile engagement platform to support its growing SMS and MMS strategy.

Vibes provided Tier 1 aggregation and hands-on expertise to help Lettuce Entertain You Restaurants build its messaging program the right way, with stronger compliance and improved performance. As a result, the restaurant group was able to expand its mobile engagement approach with greater confidence, supporting a more engaged, responsive, and loyal audience across more brands and locations.

Lettuce Entertain You Restaurants

Jennifer Bell

CMO