Case Study: Leading Travel Loyalty Company achieves 10x higher member engagement with Vibes

Travel leader relies on Vibes’ "seamless” Marketo integration to drive 10x boost in member engagement

The Leading Travel Loyalty Company had been relying mostly on email to reach members, but as customer behavior shifted toward mobile, it needed a better way to drive engagement through SMS, MMS, and Mobile Wallet. It also wanted a highly integrated solution that worked seamlessly with Marketo and avoided the limitations of basic “batch-and-blast” texting tools.

Vibes delivered a comprehensive mobile marketing platform with out-of-the-box Marketo integration, enabling marketers to create personalized, automated, and broadcast messages in one place. The results included growing from 0 to 50,000 SMS subscribers in the first year and reducing the effort needed to generate an inbound phone call from 10,000 emails to just 1,000 SMS messages, a 10x improvement. Vibes also helped the company expand into MMS and Mobile Wallet, removing technical barriers and supporting partner experiences without needing outside development help.