Case Study: Build-A-Bear achieves higher mobile engagement and holiday sales with Vibes' interactive SMS dress-up game

Putting a new spin on SMS with a fun, interactive mobile game

Build‑A‑Bear Workshop, a global retailer known for its make‑your‑own stuffed animals and in‑store interactive experiences, wanted to boost its SMS/mobile engagement for the 2013 holiday season. The goal was to create memorable mobile experiences that encouraged social sharing and provided a seamless path to mobile commerce to drive holiday sales.

Vibes built a holiday SMS program that sent customers an interactive microsite link after texting a keyword, letting them dress and customize a holiday furry friend on their mobile device. Users could share creations via Facebook and Twitter, send wish lists to Santa, and click through to the Build‑A‑Bear mobile shop — driving engagement, social advocacy and incremental mobile purchases while positioning the brand as a mobile innovator.

Build-A-Bear