Case Study: Progressive Leasing doubles SMS engagement with Vibes

Progressive Leasing doubles SMS engagement rate with Vibes

Progressive Leasing, a company that provides lease-to-own solutions through major retailers, wanted to move beyond their email-focused customer outreach to a more immediate and effective omnichannel strategy. They recognized the higher engagement potential of SMS and sought a vendor to help them consolidate their marketing services. They turned to the Vibes mobile engagement platform to address this challenge.

Vibes provided a solution integrated with Salesforce Marketing Cloud and used its direct carrier connections to quickly secure a short code and launch the SMS program. The results were significant, with Progressive Leasing achieving over double the benchmark broadcast SMS engagement rate and retaining more than 99% of their SMS subscribers. The partnership with Vibes was crucial to this success, enabling the company to efficiently reach more people in real-time.

Progressive Leasing