Case Study: Practice Growth Institute drives SMS engagement with Vibes

Practice Growth Institute uses Vibes to engage 20 Townie Choice Award-winning practitioners via native Marketo SMS

Practice Growth Institute, a provider of growth strategies for medical and dental practitioners, needed an SMS solution to effectively reach its audience. Their initial platform, Twilio, was not user-friendly and lacked native integration with their Adobe Marketo Engage system. This complexity made it difficult to send timely alerts and reminders for webinars and events, prompting them to seek a new vendor and turn to Vibes for its SMS service.

Vibes provided a native SMS integration directly within Adobe Marketo Engage, which greatly simplified campaign creation and management for the team. The solution enabled Practice Growth Institute to easily send personalized text reminders and updates, leading to improved audience engagement for their events and webinars. The campaign specialist reported that Vibes made the process simple and effective, providing a much easier way to connect with members directly on their phones.

Practice Growth Institute