Case Study: Mattress Firm increases purchase frequency with Vibes SMS and RCS

Mattress Firm grows SMS value over 3 years with Vibes

Mattress Firm, a major mattress retailer with over 2,400 locations, faced the challenge of growing its audience while also retaining its most valuable customers. For its high-consideration products, it needed a marketing channel that could drive both conversion and long-term engagement. The company turned to the vendor Vibes and its SMS capabilities to address this need.

Vibes provided the solution by partnering with Mattress Firm to launch and grow its first SMS program. Using Vibes' AI-powered tools and expertise, Mattress Firm nurtured its mobile audience with tailored messages, which led to a healthy subscriber base with a high purchase rate and frequency. The vendor also helped implement RCS messaging, yielding positive results. Mattress Firm found that its SMS customers provided richer value than non-SMS customers, proving mobile messaging to be a powerful tool for business growth.

Mattress Firm