Case Study: Mattress Firm increases purchase frequency with Vibes SMS and RCS

Mattress Firm boosts SMS customer purchase frequency over 3 years with Vibes

Mattress Firm, a major mattress retailer, needed to grow its marketing audience while retaining valuable customers. Treating mattresses as high-consideration products, they sought a channel to identify and nurture their most valuable customers. They turned to the vendor Vibes to implement an SMS and RCS messaging program.

Vibes provided the platform and expertise to launch Mattress Firm's mobile program, helping them grow a healthy subscriber base. Using Vibes' AI-powered tools like recommended send times and later expanding into RCS messaging, Mattress Firm saw that their SMS customers exhibited a higher purchase rate and frequency compared to non-SMS customers, delivering richer value and positive business results.

Mattress Firm