Case Study: a major retail apparel company digitizes employee referral offers and drives revenue with Vibes Mobile Wallet

major retail apparel company drives 60% employee pass sharing with Vibes

A major retail apparel company faced challenges with its longstanding employee referral discount program, which relied on expensive and slow-to-distribute physical cards. These cards were often unused, causing missed opportunities to build customer loyalty. The company wanted to digitize the offers for easy distribution and turned to the vendor Vibes and its Mobile Wallet solution.

Vibes implemented a customizable mobile wallet pass program, initially piloted with a QR code and later enhanced with an SMS "text to share" component. This solution eliminated the need for physical cards and made sharing effortless. The pilot yielded encouraging results, with 60% of employees distributing passes to bring in new customers. The retailer can now easily attribute and track referrals within the Vibes platform, building in flexibility for sustained revenue and planning further integration of mobile engagement channels.