Case Study: Lids achieves higher average transaction amounts with Vibes SMS and Mobile Wallet

Lids generates 7k new SMS subscribers with Vibes

Lids, a major sports retailer with over 2,000 global locations, identified a gap in its marketing strategy. The company relied heavily on email and search to drive in-store traffic but lacked an SMS program to connect with customers more personally and effectively. To address this challenge, Lids partnered with Vibes to implement its mobile engagement platform.

Using Vibes' SMS and Mobile Wallet solutions, Lids launched a successful sweepstakes campaign that served as the engine for its customer acquisition. This strategy generated 7,000 new SMS subscribers from the campaign. A follow-up offer sent to subscribers resulted in a 5% in-store redemption rate and, most importantly, drove a higher average transaction amount for those buyers. Lids credits the Vibes platform and its experienced, supportive team for these positive results.

Lids