Case Study: Lids drives higher average transaction amounts with Vibes’ SMS and Mobile Wallet

Lids drives 7k new SMS subscribers and 5% in-store redemptions with Vibes

Lids, a large sports hat and gear retailer with over 2,000 stores, identified SMS marketing as a missing piece in its strategy to drive in-store traffic and engagement. Primarily relying on email and search, the company turned to vendor Vibes and its mobile engagement platform to implement a text messaging program.

Vibes provided a solution centered on SMS and mobile wallet, making it easy for Lids to launch and manage carrier-compliant campaigns. This partnership drove significant results, including a campaign that generated 7,000 new SMS subscribers and saw 5% of targeted subscribers redeem an in-store offer with a higher average transaction amount. Lids continues to expand its use of Vibes' platform, including RCS, to fuel its mobile marketing strategy.

Lids