Case Study: Lettuce Entertain You Restaurants boosts SMS and MMS engagement with Vibes

Lettuce Entertain You Restaurants expands SMS to 30+ brands with Vibes

Lettuce Entertain You Restaurants, a large family-owned restaurant group, faced challenges scaling its early SMS marketing program. Their initial email-focused provider led to sending, delivery, and compliance issues, making them nervous about the channel. They sought a "best in class" SMS partner to properly build a loyal audience and chose the Vibes mobile engagement platform.

Vibes, a Tier 1 aggregator, provided a direct connection to carriers and hands-on expertise in compliance and best practices. The solution delivered immediate success, with highly engaged audiences and campaigns that caused orders to jump exponentially. The program expanded from a handful to over 30 restaurant brands, leading the company to state it is non-negotiable that they are sticking with Vibes.

Lettuce Entertain You Restaurants