Case Study: Large Multi-franchise Operator drives 35,000 coupon redemptions with Vibes

Large Multi-franchise Operator drives 35,315 coupon redemptions with Vibes

A large multi-unit restaurant franchise operator, working within a major QSR brand, faced the challenge of not owning direct customer communication channels. They lacked the ability to send localized marketing messages, as corporate-controlled apps and loyalty programs restricted franchisee access. With declining returns from traditional local media, they needed a trackable, cost-effective way to drive incremental sales. They turned to Vibes to implement a mobile marketing solution using SMS and mobile wallet.

Vibes implemented a pilot program using SMS and mobile wallet passes, built entirely on in-store enrollment without paid media. The solution sent subscribers weekly offers directly to their mobile wallets. This approach generated over 35,000 coupon redemptions and drove nearly $600,000 in attributed revenue during the pilot, outperforming transaction projections by more than 3.5 times. Vibes also helped the operator achieve a 91% subscriber retention rate, proving the effectiveness of a franchisee-owned mobile channel.

Large Multi-franchise Operator (multi-unit Restaurant Franchise Operator)