Case Study: a large grocery chain grows and retains its mobile database with Vibes

Large Grocery Chain grows SMS database and boosts store trips with Vibes

A large grocery chain was struggling to scale its stagnant SMS program. Their previous vendor's platform lacked the necessary capabilities to grow their mobile database and effectively engage their guests. They turned to Vibes to find a high-capacity SMS solution that could help them retain customers and stay top of mind.

Vibes implemented its mobile engagement platform, which utilized MMS, contact cards, and text-to-win campaigns. The solution provided out-of-the-box analytics that allowed the grocer to optimize its messaging strategy. As a result, Vibes helped the grocery chain steadily grow its SMS database and achieve an increase in average store trips per SMS guest. The program also unlocked new revenue streams through corporate sponsorships.