Case Study: Kwik Trip boosts loyalty and ROI with the Vibes Mobile Engagement Platform

Kwik Trip boosts mobile wallet installs from 30% to 54% with Vibes

Kwik Trip, a major convenience store operator with over 850 locations, needed to better engage customers on their smartphones to drive loyalty and generate a positive ROI for their mobile rewards program. To meet this challenge, they turned to Vibes and its mobile engagement platform.

Vibes implemented a multi-faceted solution using SMS, MMS, push notifications, and Mobile Wallet. This included an SMS-based Spin-to-Win game and MMS campaigns with visual offers. The results were significant: mobile wallet loyalty card installations increased from 30% to 54%, one MMS campaign achieved an 88% redemption rate, and the Spin-to-Win game saw a 19% click-through rate. Through its partnership with Vibes, Kwik Trip successfully enhanced customer engagement and loyalty.

Kwik Trip