Case Study: Kwik Trip drives stronger loyalty and ROI with Vibes Mobile Engagement Platform

Kwik Trip boosts mobile wallet installations from 30% to 54% with Vibes

Kwik Trip, a major convenience store operator with over 850 locations, needed to better engage customers on their smartphones to drive loyalty and generate a positive ROI for their mobile program. They turned to the Vibes mobile engagement platform to develop a solution.

Vibes implemented a multi-faceted solution using SMS, MMS, push notifications, and mobile wallet. This included a highly engaging Spin-to-Win game and visual MMS campaigns. As a result, Kwik Trip saw mobile wallet loyalty card installations increase from 30% to 54% and an MMS campaign achieve an 88% redemption rate. Vibes helped Kwik Trip significantly enhance its customer engagement and loyalty program performance.

Kwik Trip