Case Study: KBP Brands achieves stronger consumer engagement and ROI with Vibes

KBP Brands grows subscriber count 3x with Vibes

KBP Brands, a major restaurant franchise group, needed a mobile marketing solution to drive profitable sales, localize their marketing efforts, and deliver increased value to guests. To address this challenge, they partnered with Vibes to implement its SMS and Mobile Wallet marketing services.

The solution from Vibes was initially piloted at 162 KFC restaurants and then expanded to over 900 KFC and Arby's locations. This program delivered strong results for KBP Brands, including a 30% month-over-month subscriber growth rate and a tripling of subscribers per store, leading to impressive ROI and increased regional relevance for their marketing campaigns.

KBP Brands