Case Study: KBP Brands achieves 10x higher member engagement with Vibes

KBP Brands drives 10x member engagement with Vibes

The customer, KBP Brands, a global travel loyalty leader, was seeking to improve member engagement by moving beyond email to SMS, MMS, and Mobile Wallet channels. Their challenge was to find a sophisticated mobile marketing platform that integrated seamlessly with their existing Marketo system to enable personalized, automated messaging and eliminate the need for multiple tools. They partnered with the vendor Vibes for its comprehensive mobile marketing solution.

Vibes implemented its platform with an out-of-the-box integration for Marketo, allowing the KBP Brands marketing team to send personalized broadcast and automated messages directly from their familiar system. The solution also included Mobile Wallet functionality for partner promotions. As a result, KBP Brands saw a 10x improvement in engagement, requiring only 1,000 SMS messages to drive an inbound phone call compared to 10,000 emails previously. The vendor Vibes provided a proactive partnership that helped the customer achieve these significant results.

KBP Brands