Case Study: KBP Brands achieves strong consumer engagement and impressive ROI with Vibes

How KBP Brands and Vibes Drove Strong Consumer Engagement, Impressive ROI and Regional Relevance

KBP Brands needed a way to enter mobile marketing that could drive profitable sales, localize campaigns, and deliver more value to guests across more than 900 restaurants. They turned to Vibes and its mobile engagement platform to help build a stronger, more regionally relevant connection with customers.

Vibes implemented an SMS and mobile wallet program with targeted, geo-based offers and a simple text-to-enroll flow, supported by print, in-store signage, and word of mouth. The results included 30% month-over-month subscriber growth, a tripling of subscribers per store, and strong incremental foot traffic, while KBP Brands reported impressive ROI and continuous growth at a reasonable cost.

KBP Brands

Tonya Mangels

Vice President of Marketing Activation