Case Study: Chipotle achieves stronger engagement and ROI with Vibes mobile marketing and automation

How Chipotle Uses Mobile Marketing and Automation to Create Timely, Engaging Marketing

Chipotle wanted a better way to understand guest preferences and deliver timely promotions as privacy changes made customer data harder to collect and use. To reach its 30 million loyalty customers more effectively, Chipotle turned to Vibes and its SMS marketing and automation capabilities as part of a broader mobile marketing strategy.

Vibes helped Chipotle optimize which customers received which offers and on which channels, enabling personalized communications at scale. The results were strong: Chipotle’s text campaigns generated a 4x higher click-through rate than email, and it built a base of more than 3 million active digital wallet loyalty cards saved by Rewards members.

Chipotle

Jason Scoggins

Director, Loyalty & CRM